DOHA, February 4 — QNB Group has continued to be the most valuable brand in the MEA region with a brand value worth $6.107bn, according to the latest Brand Finance Global 500 report.
QNB’s brand ranked at 48 in the top 500 banking brands worldwide, up from the 52nd place in 2020. The bank also established its leading position among the top 500 most valuable global brands, ranking at 321, up from 344 in 2020.
Reaffirming its efficient strategy to boost the Group’s brand value, QNB launched successful campaigns that allowed the Group to build strong portfolio.
Despite the unprecedented global challenges faced due to Covid-19, QNB succeeded to gain exposure overseas and positioning the bank for future growth opportunities.
For this reason, QNB Group’s brand had shifted its promotional messages towards more awareness and cautionary approach to cope with the pandemic, while taking the necessary precautions to mitigate the situation.
In addition to its brand engagement, the Group for the first time in history of the region, became the first banking institution to record total assets of QR1tn, representing an increase of 9% from last year. QNB’s disciplined approach towards execution of its long-term strategy enabled the Group to achieve the QR1tn total asset milestone, according to the recent financial results.
Yousef Ali Darwish, general manager, QNB Group Communications, said, “The strategic initiatives we have undertaken through 2020 have allowed us to strengthen our brand and maintain our ranking as the most valuable banking brand in the region. The Covid-19 pandemic reaffirmed the Group’s s pioneer approach to cope with challenges through enhancing safety measures among customers, staff and the local communities in the countries in which we operate through our international network.”
Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, is the company behind the Brand Finance Banking 500, a league table of the world’s biggest banks published every year in collaboration with The Banker, a Financial Times publication.
Brands are rated based on their strength, risk and future potential relative to its competitors and a summary of measures of the businesses’ financial strength and delivery. — Gulf Times