Dubai, UAE – The city of Almaty, Kazakhstan’s southern capital, successfully hosted a high-profile roadshow titled “Almaty Tourism Days in Dubai” on April 30, during the Arabian Travel Market (ATM) Dubai 2025 — the region’s largest tourism exhibition. The event, held at the Sheraton Grand Hotel Dubai, marked a significant milestone in promoting Almaty’s tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) potential to Middle Eastern, Asian, and European markets.
The roadshow welcomed over 50 representatives from tour operators, DMCs, and travel agencies based in the UAE, Saudi Arabia, Qatar, Kuwait, and India, all of whom expressed strong interest in Almaty as a travel destination. As a result of the B2B networking meetings, 10 cooperation agreements were signed to boost inbound tourism to Kazakhstan.
Additionally, the Almaty City Tourism Department announced plans to:
- Expand air connectivity with key Middle Eastern cities
- Launch joint marketing campaigns
- Ensure Almaty’s active participation in global tourism exhibitions, including the upcoming IMEX Frankfurt
The roadshow highlighted growing interest in Almaty as a modern, safe, and unique destination for travelers from the Middle East and beyond.
Kazakhstan at ATM Dubai 2025: A National Showcase
Almaty’s roadshow was held alongside Kazakhstan’s official presence at ATM Dubai 2025, where the country unveiled a national pavilion featuring top Kazakh tour operators. The ATM exhibition annually attracts more than 50,000 tourism professionals from around the world and provided a powerful platform for Kazakhstan to showcase its tourism offerings — from nature and adventure experiences to gastronomic, cultural, and business travel packages.
“Almaty Tourism Days in Dubai” Program Highlights:
- Presentations of Almaty’s year-round tourism potential
- Launch announcements of new travel routes and tourism products
- Participation by leading tour operators including:
Kompas, Skyway, Kaztour, International Travel Plus, iTraveler, Luxury Travel, and Kite Travel - Cultural masterclasses and musical performances highlighting Kazakh heritage
- A dedicated B2B networking session facilitating international partnerships
Strategic Market Expansion
According to the Almaty City Tourism Department, “The Middle East market, with more than 50 weekly flights to Kazakhstan, shows increasing demand for Central Asian destinations. For Almaty, this is a unique opportunity to position itself as a convenient, diverse, and welcoming hub. We are connecting with a travel-savvy audience eager to explore new destinations and build lasting partnerships.”
The promotional focus centered on:
- Almaty’s natural beauty and scenic mountain landscapes
- Well-developed cultural and eco-tourism routes
- The city’s capacity to host major international events
- Strengthening direct flight connectivity with the Gulf region
Looking Ahead
With a clear strategy, an engaged tourism sector, and a vibrant international presence, “Almaty Tourism Days in Dubai” marks a new chapter in Kazakhstan’s global tourism outreach. The event set the stage for future collaborations, increased visitor flow, and the long-term positioning of Almaty as one of Central Asia’s premier travel destinations.
